#DrinkChenin Day

In 2014 the first #DrinkChenin Day was celebrated on June 12th in New York and 10 other cities across the USA. TheDrinkChenin Day campaign was the brainchild of USA retailers and sommeliers.

The CBA actively joined the campaign in 2016 and Jim Clark, Marketing Manager, WOSA USA, also conducted a virtual tasting of a number of SA chenins. Although the 17 June (date for 2017) was picked for the northern hemisphere summer, celebrating the freshness of Chenin blanc, it actually put the spotlight on the diversity of Chenin Blanc.

Chenin can be just as enjoyable during the South Africa winter with fuller styles ranging from sur lie to wooded styles, ideal partner for warming winter meals. This campaign has expanded to an international celebration of Chenin Blanc. 

This initiative is actively driven by the SE Wine Collective (drinkchenin.com) in the US and by the Chenin Blanc Association (drinkchenin.co.za) in South Africa.  Wines of South Africa (WOSA - Europe) is also actively supporting the campaign by e.g. facilitating special Chenin tastings and acivities.
   

Social media campaign

CHENIN IS ALL ABOUT GOOD FOOD AND GREAT COMPANY

In celebration of the fact that Chenin Blanc is considered a food friendly wine, we are inviting you to celebrate the month leading up to 17 June on a culinary journey with us. And what is a month devoted to Chenin without the chance to show us your cooking talent and chance to win 6 bottles of wine?

We will post recipes with a matching wine for the 5 weeks leading up to 17 June, starting on 15 May. Join us in making the dish at home and share your Chenin journey with us by posting a picture of your version of the dish. The winning post of each recipe will receive 6 bottles of the wine featured with that recipe.

Recipes paired with Chenin Blanc:

Avondale:
White Bean Veloute

Boland:
Sosaties

Darling Cellars:
Thai Green Curry

Delaire Graff:
Buffalo Mozzarella salad


Download Recipe

Download Recipe

Download Recipe

Download Recipe
   

Neethlingshof:
Fresh Mussels

Joostenberg:
Orange and Granadilla Tiramisu

Kleine Zalze:
Prawn Risotto

Ken Forrester and 96 Winery Road:
Ketaifi Salmon with Wasabi mayo

   
Download Recipe

Download Recipe

Download Recipe

Download Recipe
   
     

L’Avenir:
Chilli-cream Prawns

Overhex:
Chicken Curry

Uitkyk:
Chicken Briyani

Villiera:
Asian inpsired
Salmon Trout


Download Recipe

Download Recipe

Download Recipe

Download Recipe

   
Fun facts and more wine to be won

We will also post fun chenin facts as well as questions (with multiple answers) each week, with more wine to be won!
    

Planned Activities

LOCAL

Planning talks on Cape Talk, Radio #Tag and also Magic828am. We will post details on our Facebook page on when to tune in.

Avondale:
Field to Feast of 11th June will have a focus on Anima Chenin Blanc.

Bergsig:
Featured recipes @Bergsig Bistro leading up to 17 June, paired with our Bergsig Chenin Blanc Range. Follow us on Facebook for more information.

Week 1: Starter - Butternut Soup
Week 2: Main - Oriental Chicken
Week 3: Main - Seafood Pasta
Week 4: Desert - Coconut & Lime Panacotta (TBC)
Week 5: Desert - Baked Lemon Cheesecake (TBC)

Bergsig Bistro: On 17 June our Bergsig Bistro will offer all featured recipes either as a 3 Course meal or if preferred individually.
Bergsig Tasting Room: Get a special discount on our Chenin Blanc 2016 and Chenin Reserve 2015.

Deetlefs Wines:
For every 6 bottles Deetlefs Estate Chenin or Chenin Reserve ordered, we will give the client 6 bottles of Stonecross Chenin Blanc as a GIFT worth R600. For questions, contact bea@deetlefs.com.

Delaire Graff:
Delaire Graff will be running a special deal in their wine lounge on the 17th of June where if you buy 5 bottles of Delaire Graff Swartland Reserve Chenin Blanc you het one for free.

L’Avenir:
A line-up of older Chenin Blanc vintages at the tasting room on the 17th of June.

Marais Family Wines:
Buy a case of Breëland – Marais Family Wines, Chenin Blanc 2014 Royal from 15th of May – 19 June, and stand a chance to win a 2 night stay for 2 people at Buchukloof Cottage and Game drive valued at R2000! Orders can be placed at Elizma Berlyn at elizma@maraiswines.co.za. Visit our website www.buchukloof.co.za to view the beautiful cottage. T’s & C’s apply.

Wellington Wines:
Social media compaign: Post you and your friends enjoying a glass of W True to Terroir Chenin or La Cave Chenin – with a mention on where you are enjoying this beautiful cultivar. Win a mixed case of Wellington Wines Chenin Blanc. Like us on Facebook.

   

INTERNATIONAL

Wines of South Africa (European offices) are all organising a number of activities in the run up to the day as well as on DrinkChenin Day itself. Udo Göebel of WineMatters (Netherlands) is arranging an extensive tasting and lunch in Amsterdam.


    
Chenin Blanc Association of South Africa

ina.smith@iafrica.com