In 2014 the first #DrinkChenin Day was celebrated on June 12th in New York and 10 other cities across the USA. This campaign was the brainchild of a group of USA retailers and sommeliers. The Chenin Blanc Association joined the campaign in 2016.
Although the date was picked for the northern hemisphere summer, celebrating the freshness of Chenin blanc, it actually put the spotlight on the diversity of Chenin blanc. Chenin can be just as enjoyable during the South Africa winter with fuller styles ranging from sur lie to wooded styles, ideal partner for warming winter meals. This campaign has expanded to an international celebration of Chenin blanc with producers in the Swan Valley, Australia, Academie du Chenin and #Fan de Chenin from the Loire, France all celebrating with us.
Wines of South Africa (WOSA – Europe, USA and Japan) is also actively supporting the campaign by facilitating special Chenin tastings and activities and celebrating Chenin blanc in June during their #SpectacularSouthAfrica campaign.
#DrinkChenin Day Downloads
#DrinkChenin Day Banner
#DrinkChenin Day Logo
South Africans have been waiting... and, while the "when" is still unclear, the "what" is certain - waiting to enjoy South Africa's proudest, best loved variety! The countdown to #DrinkChenin Day on June 20 is underway.
If you're in another country, start the countdown early today by enjoying a glass of South African Chenin Blanc as wine lovers around the world unite to celebrate the wines of #SpectacularSouthAfrica!