International #DrinkChenin Day

Drink Chenin Day has become a highlight on the international wine calendar and one which truly shines the spotlight on South African Chenin Blanc, engaging millions of wine consumers across the world each year across industry events, at cellar doors and on social media.

The countdown to #DrinkChenin Day on 18 June 2021 is underway…

In 2014 the first #DrinkChenin Day was celebrated on June 12th in New York and 10 other cities across the USA. This campaign was the brainchild of a group of USA retailers and sommeliers. The Chenin Blanc Association joined the campaign in 2016.

Although the date was picked for the northern hemisphere summer, celebrating the freshness of Chenin blanc, it actually put the spotlight on the diversity of Chenin blanc. Chenin can be just as enjoyable during the South Africa winter with fuller styles ranging from sur lie to wooded styles, ideal partner for warming winter meals. This campaign has expanded to an international celebration of Chenin blanc with producers in the Swan Valley, Australia, Académie du Chenin and #Fan de Chenin from the Loire, France all celebrating with us.

Wines of South Africa (WOSA – Europe, USA and Japan) is also actively supporting the campaign by facilitating special Chenin tastings and activities and celebrating Chenin blanc in June. Be part of the day by following us on social media with #DrinkChenin:

Twitter: @CheninBlancSA
Instagram: CheninBlancSA
Facebook: Chenin Blanc Association   

#DrinkChenin Day Downloads

#DrinkChenin Day Banner

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#DrinkChenin Day Badge

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#DrinkChenin Day Logo


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Chenin Blanc Association of South Africa