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membership
Putting Chenin
Blanc up there where it belongs
In the early 1990s, a few passionate producers started taking Chenin
Blanc
very seriously. On a visit to South Africa in 1995, Masters of Wine were
amazed at how many good Chenin Blanc wines were being produced here. This added
impetus to the idea of forming an organisation dedicated to the variety, the
Chenin Blanc Association (CBA).
Cape Wine Masters organised a Chenin
Blanc
Symposium in the following year. An annual competition, the Chenin Blanc
Challenge was instituted by the South African Wine magazine. The rising
groundswell stimulated growers and winemakers to take a fresh look at this
reliable variety. Their cumulative energies and passions are now being
channelled through the CBA.
The association has an aim that is simply expressed - to ensure that South
African Chenin Blanc takes its rightful place with the other great white wines
of the world. This requires clear strategic thinking, innovative marketing, an
intensive education programme for winemakers and consumers, and rigorous
handling of the variety in the vineyard and in the cellar. The members of the CBA have set their sights high. But the prodigious passion
and respect that exists in South Africa for this variety make it certain that
the goal will be achieved.
The benefits are many ...
There are many benefits to being a member of the CBA.
Among the advantages are access to cutting-edge research being conducted
under the Association's auspices, being under the umbrella of a worldwide
varietal marketing plan with few international equals, and being in the
communications loop of a devoted group of professionals dedicated to
Chenin Blanc.
Not so single-minded, however, that they've forgotten what Chenin
Blanc
is ultimately about - being the vinous life and soul of the party.
2020 Chairmans Report
Click
HERE to
download the 2020 Chairman's Report
For further information on membership or the Association, contact
Ina Smith on +27 (0)82 467-4331 or alternatively click
HERE to download the
membership application form.
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