Summer of Chenin - October through December 2021

We are excited to launch our inaugural Summer of Chenin campaign! This summer is all about our love affair with Chenin. The campaign aims to promote the deliciousness of Chenin by offering a selection of Chenin Blanc by the glass to guests, showcased on a branded Summer of Chenin menu template.

The goal:

Offer Chenin Blanc by the glass.

Elevate Chenin Blanc to its rightful place on wine lists.

Promote the expressiveness and food-friendliness of Chenin.

Support restaurants and wine retail.

This campaign celebrates all things Chenin and aims to incentivise restaurants to offer a selection of Chenins by the glass. The purpose is to build awareness of Chenin Blanc, give Chenin its rightful place on wine lists and in the trade, and promote Chenin's versatility, which extends to the range of food dishes with which it can be paired. Chenin is a thriving category - the quality of South African Chenin has never been better and the country has also set the benchmark for the grape globally.

The incentives include:

Chenin Blanc Association (CBA) members to leverage existing relationships with restaurants to spread the message.

Restaurants can either have a dedicated Chenin wine list, offer a selection of Chenin Blancs by the glass, a tasting menu, special tastings, or different offerings each month.

The campaign is supported by CBA members (listed below) and Meridian wines, offering a 5 for 1 deal and Vinimark, offering a 6 for 1 deal. (eg, participating restaurants buy five cases and get the sixth free).

The CBA will not facilitate deals between members and restaurants but will provide a list of our members to restaurants via the RASA promotion.

Social media campaign, using #SummerofChenin and #DrinkChenin, showcasing participating restaurants and retailers.

1 November: Launch the consumer side of the campaign with monthly themes, asking consumers to upload pictures according to the theme with mixed cases of Chenin as prizes.


The official hashtag for this campaign will be #summerofchenin and #drinkchenin

Please tag the CBA with your promotions:

Twitter: @CheninBlancSA               
Instagram: CheninBlancSA
Facebook: Chenin Blanc Association

Participating producers:

AA Badenhorst Wines
Beaumont Family Wines
Boland Kelder
Bonnievale Wines
Botha Kelder
Cavallie Estate
Darling Cellars
DeMorgenzon
Donkiesbaai
Doolhof
Doran Vineyards
Flagstone
Jordan Wine Estate

Ken Forrester Wines
L’Avenir
Leeuwenkuil
Lyngrove
Mulderbosch Vineyards
Neethlingshof Estate
Opstal Wine Estate

Painted Wolf Wines
Rickety Bridge
Simonsig
Springfontein
Stellenrust
Thistle and Weed
Tierhoek
Van Loveren Wines
Villiera Wines
Vrede en Lust
Zevenwacht
 

#summerofchenin Downloads
  

#summerofchenin Logo

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Menu Templates
  

Wine List

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Wine by the glass

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Chenin Blanc Association of South Africa

cheninblancasso@gmail.com